Tesco is pulling the plug on its expedition into VoIP, giving clients a month to find a substitute for its Tesco Web Telephone and Talk Wi-Fi services.From today shoppers can no longer top up their pre-paid accounts and rebates are available for superb credit. Back when the service was launched it appeared as if shopper VoIP was going to modify telephony for good and the addition of the.
Tesco brand was welcomed by a sector which felt that are lacking of awareness was the one thing preventing VoIP services changing the planet. But existing operators were not so simply beaten off.
VoIP's main impact has been to drive down the cost of calls for everybody else, while VoIP firms were attacked by those existing operators for failing to provide emergency service calls and not working during a power outage. Tesco related in a press release that "directions in technology have moved forward since we launched web telephone so this is not a supportable service".
This seems to mean the superstore is busy expanding its mobile network and does not want to puzzle consumers with too many products which will not appeal to the majority. Tesco Web Telephone was basically a VoIP service along the lines of Skype, though the superstore did provide a Vonage-like box which could interface with an ordinary fixed-line phone.
There had been also Talk Wi-Fi, which enabled handsets supplied with a SIP client, and Wi-Fi, to use the Tesco service for outgoing calls. Tesco definitely sees a future in mobile. It's been running a branded service on O2's network for 1 or 2 years now and latterly started fitting its shops out with micro-stores specializing in mobile telephony.